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Scope of Work:

Concept & Creative Direction,

Customer Journey, Digital Brand Experience, Content Development and Creation, Creative Stand Design & Build, Production & Project Management.


ATLP, Abu Dhabi

ADNEC Services were tasked with creating a brand identity for ATLP, a new and unified window of logistics and trade services for Abu Dhabi Ports. The platform aims to facilitate services and the experience of customers and relationship owners which represented all of the different elements of trade and logistical movement.


Based on the client’s objectives and brief, ADNEC services devised a number of mood boards and range of creative directions for the brand identity from traditional to contemporary.

Once the client opted to follow a modern creative direction, the creative team developed an identity which highlighted the Emirati heritage of the company through use of Arabic script combined with technological elements in the form of a microchip and a tagline which communicated the interactivity of the brand. The execution also incorporated the parent company colours which gave it a unique identity whilst clearly retaining alignment to the parent brand.


The brand was launched to HH Khaled Bin Mohamed Bin Zayed Member of the Abu Dhabi Executive Council, Chairman of Abu Dhabi Executive Office and the Chairman of the Executive Committee in May 2020.

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