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The World Urban Forum


Scope of Work:

Concept & Creative

Direction, Customer Journey,

Digital Brand Experience,

Content Development and

Creation, Creative Stand

Design & Build, Production &

Project Management.


WUF10, Abu Dhabi






Over 13,000

As the event planner of the tenth edition of the World Urban Forum (WUF), the world’s largest gathering on global urbanisation, ADNEC Services was tasked with executing this high-profile event taking part for the first time in the MENA region.


ADNEC Services created and managed every detail of the event, which welcomed more than 13,000 delegates from over 168 countries over the course of six days. A total of 491 events - ranging from small gatherings to large-scale talks and productions- were organised and facilitated by ADNEC Services.

Working closely with UN-Habitat, ADNEC Services brought to life a vision that effectively captured the goals of the organisation.


Captivating stage design celebrated UN-Habitat’s Sustainable Development Goals, while a full-blown cinema space in the centre of the arena attracted thousands of visitors to view the the event’s curated content.

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